KraussMaffei and IPS announce Partnership for Business Development in MEA-Region

(Munich, June 16, 2014) KraussMaffei is pleased to announce that with immediate effect Integrated Packaging Systems (IPS, Dubai) has become the exclusive partner for the KraussMaffei brand in key markets across the Middle East and Africa. As a successful partner of the Netstal brand for many years, IPS has both the expertise and experienced local sales and service personnel to greatly contribute toward expanding and strengthening KraussMaffei and Netstal operations and product offerings in these key regions.

Towards a Combined Strategy: Maximizing Sales and Service Operations

The objective of KraussMaffei in partnering with IPS is to develop a combined strategy to strengthen sales and after-sales services: “IPS has been working very successfully for years as a sales and service partner for Netstal. I am convinced that we will strengthen and further develop the sales and service activities also of the KraussMaffei brand in the short term, based on this partnership and through the use of the existing infrastructure of IPS," said Dr. Hans Ulrich Golz, President of the Injection Molding Machinery Segment in the KraussMaffei Group, who has recently been appointed to the IPS Board of Directors in order to further maximize the synergies of the two companies.

The new partnership extends over large parts of the Middle East, including the GCC (Gulf Cooperation Council) region, as well as key areas of Africa, including North, East and West African markets.  “An important target of this partnership will be to strengthen especially the service and after-sales business, by developing a network of efficient local service engineers for the KraussMaffei and Netstal brands. I am convinced that our KraussMaffei customers will benefit from this partnership as our Netstal customers did in the past”, Dr. Golz stated.